Universal Group Holding LLC

Universal Group Holding LLC, with its commitment to quality in its quest for constant excellence in all its ventures, has earned a remarkable position in the UAE market. Universal Group, operating over the past five decades with strategic intent, inherent ability to identify opportunities, added with its adaptability to the changing market environment, has entrenched itself as a leader in the region’s progressive market. Our vision is to be the region’s leading sustainable group by delivering winning solutions and outstanding services.

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Our CEO Message

At Universal Group Holding LLC we recognize the importance of maintaining high standards of efficiency, quality and service, ensuring complete customer satisfaction.

Providing a premium customer experience has always been a part of our rich heritage.

Universal Group Holding LLC is well known in our communities for exceptional attention to detail and strong customer relationships.

Mohamed Shabeeb Al Dhaheri

We have aligned our 50 years of legacy with 160 years of heritage of DEUTZ AG; a prominent name and one of the world's leading German based manufacturers of innovative drive systems in the world

Reliability

Providing a high level of services and quality, and maintaining a strong reputation for reliability in the industry.

Passion

Having a positive attitude and strong commitment to accomplishing one’s goals. Being driven to exceed expectations.

Integrity

Adhering to a strict code of ethics and moral principles and being transparent and honest in all business dealings.

Persistence

Being determined to succeed in the face of adversities. Continuously striving to improve and achieve goals.

Precession

Attention to detail and accuracy. Consistently producing high quality work. Being methodical and in approach and execution

Universal Trading Company LLC

Machinery Division

Universal Trading Company LLC (UTC), a subsidiary of the well-established Universal Group Holding LLC, is a key player in the UAE’s industrial sector. It specializes in the supply of machinery, heavy-duty equipment, spare parts, and comprehensive maintenance services. Established in 1973, Universal Trading Company LLC has built a strong reputation for delivering top-quality products and technical expertise across various industries, including construction, agriculture, and oil and gas.

The UTC Machinery Division holds exclusive agencies for globally renowned manufacturers and brands, offering various industrial and heavy equipment, including power generators, diesel engines, compressors, and construction machinery. Our commitment to excellence and technical support has positioned us as a trusted partner for businesses seeking reliable and efficient equipment solutions

Our Core Offerings:

Supply of Industrial Machinery and Engines

Our product portfolio includes a wide range of machinery and engine solutions tailored to meet the rigorous demands of industrial operations. This includes diesel engines, construction equipment, agricultural machinery, and power generation systems.

Exclusive Agency Partnerships

We proudly represent leading global manufacturers, giving us a competitive edge in delivering high-performance products engineered for durability and efficiency in the harshest operating environments.

Service Centers & Technical Support

Our state-of-the-art service centers in Abu Dhabi and Dubai are equipped with advanced diagnostic tools and managed by factory-trained technicians. We offer a full spectrum of services — from scheduled maintenance and diagnostics to complex repairs and overhauls.

Spare Parts Supply

Ensuring operational continuity is a top priority. We maintain a wide inventory of genuine spare parts, allowing for minimal downtime and fast turnaround times for all service requests.

Turnkey Support Solutions

From machinery installation and commissioning to lifecycle maintenance plans and technical training, our team offers end-to-end project support to maximize value for our clients.

Why Choose Us?

  • Over two decades of expertise in the UAE’s industrial machinery market

  • Proven track record with government, commercial, and industrial clients

  • ISO 9001:2015 and ISO 45001:2018 certified operations

  • In-house technical teams with deep product knowledge and field experience

  • Fully computerized showrooms and a centralized customer support system

  • Quick response times and personalized service across the Emirates

Machinery Division

Universal Trading Company LLC

This document provides an overview of the Machinery Division of Universal Trading Company LLC is a key business unit specializing in the supply, service, and support of industrial machinery and equipment. The division is committed to delivering high-quality products, genuine spare parts, and professional technical support to a wide range of industries, including construction, power generation, agriculture, and oil & gas.

A major strength of the division is its exclusive agency for Deutz (Germany), a world-renowned manufacturer of diesel engines. In addition to machinery supply, the division operates a fully equipped service center and spare parts warehouse, ensuring comprehensive after-sales support.