Transforming UAE Homes
Since 1973, Universal Trading Company LLC (UTC) has been a trusted name in premium kitchen design in the UAE. Our commitment to quality, customer satisfaction, and innovation has positioned us as a leader in the industry. With exclusive outlets in Abu Dhabi, Dubai, and Al Ain, we continue to bring world-class products to homes across the region.
50+
Years of Excellence
3
Premium Showrooms
Message From our CEO
At Universal Group Holding, we recognize the importance of maintaining high standards of efficiency, quality and service, ensuring complete customer satisfaction.
Providing a premium customer experience has always been a part of our rich heritage.
Universal Group Holding is well known in our communities for exceptional attention to detail and strong customer relationships.
Mohamed Shabeeb Al Dhaheri
Our Legacy of Excellence
Established 1973
Founded as a pioneering home appliance provider in the UAE
Expansion
Growth across Abu Dhabi, Dubai, and Al Ain with exclusive showrooms
Industry Recognition
Acclaimed for exceptional product quality and customer service
Today
Serving thousands of satisfied customers across the UAE
Why Choose UTC?
Over 50 Years of Expertise
Decades of experience in selecting and delivering premium home solutions that truly enhance your living space and lifestyle.
Exclusive Brand Partnerships
Direct relationships with top international manufacturers ensure authentic products, competitive pricing, and the latest innovations.
Customer-Centric Approach
Our knowledgeable team provides personalized guidance to help you find the perfect designs for your specific needs and preferences.
Comprehensive After-Sales Support
From professional delivery to maintenance and repairs, we ensure a seamless experience throughout your product’s lifetime.
Our Mission & Vision
Since our founding in 1973, UTC has been guided by a clear purpose: to transform UAE homes with exceptional styles that combine innovation, quality, and design. Our vision extends beyond simply selling products and aims to enhance how people live, cook, and enjoy their homes.
Excellence
Setting the industry standard in product quality and service by meticulously selecting premium brands and training our team to deliver exceptional customer experiences at every touchpoint.
Innovation
Continuously seeking the latest technologies and solutions that improve efficiency, sustainability, and convenience in UAE homes through strategic partnerships with forward-thinking manufacturers.
Trust
Building lasting relationships through integrity and reliability by honoring our commitments, providing transparent information, and standing behind every product we sell with comprehensive support.
Excellence
Setting the industry standard in product quality and service by meticulously selecting premium brands and training our team to deliver exceptional customer experiences at every touchpoint.
Innovation
Continuously seeking the latest technologies and solutions that improve efficiency, sustainability, and convenience in UAE homes through strategic partnerships with forward-thinking manufacturers.
Trust
Building lasting relationships through integrity and reliability by honoring our commitments, providing transparent information, and standing behind every product we sell with comprehensive support.
At UTC, we aim to be the most trusted home design provider in the UAE by consistently delivering innovative solutions, exceptional service, and an unwavering commitment to excellence. Our dedicated team works tirelessly to understand the evolving needs of UAE households, curating designs that seamlessly blend functionality, style, and value.
We believe that the right kitchen designs can transform daily routines into enjoyable experiences, and we’re passionate about helping our customers create spaces that will enhance their lifestyle for years to come.