About Us

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Message from CEO

Since its inception, Universal Group Holding LLC has recognized the importance of maintaining high standards of quality of its products and services, to ensure complete customer satisfaction.

These standards have been steadfastly maintained for over four decades and have enabled Universal Group Holding LLC to command respect in a highly competitive market.

Regular contacts and cordial business relations with customers have enabled Universal Group Holding LLC to strike a perfect association. This has always played a key role in cooperation with and support from all our customers. Apart from product quality, we understand the importance of providing a personal touch on the customer service front.

In order to retain and enhance the efficiency and quality of services, we always update our policies to keep pace with fast changing technologies in a pragmatic manner to achieve the desired results.

Mohamed Shabeeb Al Dhaheri

About Universal Group

One of most diversified and fast growing business enterprises in the UAE, was founded in 1973 by an exceptional visionary, Mr. Shabeeb Mohamed Al Dhaheri. Today, the Universal Group of Companies is a well reputed entity, which has carved a niche for itself by bringing in a number of world leading products of into the UAE Market to meet its volatile demands.

Apart from the trading and Agency activities, the group has established a name in various other activities like project, contracting, engineering and sponsorship.

Our Vision & Mission

Universal Group, with its four decades of strategic planning, inherent ability to identify opportunities added with its adaptability to changing market environment, has entrenched itself a leader in the region progressive’s market.

To be the leader in the region through outstanding services in our fields of operations. To provide the best services of highest quality with the latest technology & International standards. Dedication, hard work and professionalism invariably produce positive and impressive results. Universal Group, with its commitment to quality in its quest for constant excellence in all its ventures, has earned a remarkable position in the market.

About Universal Trading Company LLC​

UTC having excellent track record of progress and development and have exclusive agencies for internationally known companies and top manufacturers for world class machineries and domestic appliances including industrial heavy equipment, construction, Agricultural and oil field machineries, material handling equipment, kitchen cabinets, wardrobes, refrigerators, washing machines, cooling products, water coolers, chillers, cookers cooker hoods, and HVACR. Our distribution network is. extensive, with full-fledged branch offices, showrooms, warehouses, service and spare parts centers in Abu Dhabi, Dubai, Mussafah and Al Ain.
Universal– the name is synonymous with premium home appliances since 1973. A presence in every discerning home that evokes trust and quality with the finest European brand in the market. Universal is sought by customers who seek excellence and value for money because of its unfailing focus on customer service and satisfaction. Prompt and reliable after Sales support is ensured with a highly sophisticated and fully computerised Service Centers in the various locations. Through its exclusive outlets in strategic locations in Abu Dhabi, Dubai and Al Ain, Universal Trading is the sole marketer for such leading European brands as AEG, Deutz, Elba, Nolte German Made Kitchens Wardrobes & Express Kitchens & Wardrobes, Nardi, Ignis, American Range, Turbo Air, Everest etc.
  • Parent company of the Universal Group Established in 1973
  • Agencies of World Renowned Companies
  • Major projects in Trading, Engineering and Sponsorship
  • Domestic (Home Appliances) Appliances
  • Built-in (Integrated) type Kitchen/Home Appliances
  • Fitted Kitchen Cabinets & Wardrobes
  • Machineries and Heavy duty Equipment
  • Extensive Sales
  • Market and Distribution net works
  • Service back up and Spare parts availability
  • Fully fledged and computerized Showrooms – Abu Dhabi, Dubai, Al Ain
  • After Sales Service Centers & Spare Parts in Abu Dhabi, Dubai and Al Ain

Quality Policy

It is the policy of Universal Trading Company LLC to always supply quality products and services that continuously meet the needs and expectations of its customers by:


In order to consistently achieve these, Universal Trading Company LLC is wholly committed to the implementation and maintenance of a quality management system with the full corporation and teamwork of all its employees.

In striving for continual improvement, the quality management system and quality objectives will be periodically reviewed by the management to ensure their effectiveness and compliance with the requirement of international quality standards.

  • Offering quality products / services that meet the customer requirements
  • On time delivery of products and services at the optimum cost.
  • Consistently monitoring, measuring and improving the level of customer satisfaction.
  • Continuously upgrading the processes and systems to be at par with international quality standards.
  • Providing appropriate / adequate training to all the employees to enhance their skills and contribution to meet the growing needs of the market.